Kiosk Development and the New Age of Marketing
Kiosk developers are becoming an integral part of the new-age marketing strategy. Not only do they produce a device that is highly engaging, they also create an effective tool in establishing a two-way communication between the customer and seller. Interactive kiosks can be seen anywhere, from malls to airports to busy streets—all because it has proved to be one of the effective ways in attracting potential buyers.
Understanding the History of Kiosk Development
The very first kiosk developer spearheaded its conceptualization for University of Illinois-Urbana, Champaign in the 1970s, with the intent to disseminate campus information. Thirty years down the line, the first ever internet-enabled kiosk was introduced at the now-defunct computer expo, Comdex. Florsheim Shoe Co. was the first kiosk developer to use the technology for commercial purposes.
Since then, interactive kiosks became below-the-line marketing staples and have evolved into better versions as years passed. Currently, most, if not all, kiosk developers utilize touchscreen technology to give customers a sense of control and intimacy over specific product—somehow giving them a first-hand experience, enticing them to explore the product even more.
The Benefits of Touchscreen Kiosk Marketing Over Traditional Marketing
If you come across a self-serving touchscreen monitor and a six-page brochure for a specific product, what would you likely choose?
Believe it or not, humans have less attention span than that of a goldfish, and in the field of business and marketing, sellers got only a few seconds to make it or break it. Traditional strategies may have a wide-spread reach but how sure are you that it reaches the target market? Touchscreen kiosk developers, on the other hand, craft displays that can attract potential target market by enticing them on their needs and wants, all while engaging them first-handedly to the product. Aside from this targeted market approach, other benefits from touchscreen kiosk development are:
- Kiosk requires interactions and can be designed for key audiences
- Customization is also extremely. Units can be programmed to be alike or unique
- Effective two-way-communication between customer and merchant, since kiosk development can collect certain basic information about the potential buyer, like e-mail address, name, purchases, payment history, and additional selling offers.
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Next, we define app functionality through user stories and wireframes.
The user interface and app screens are created based on the defined requirements and goals.
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