The Marketing Benefits of Using Google Buzz

by Michael Craig on 11/03/10 at 10:10 am

Just recently, search engine giant Google has launched yet another social media tool called Google Buzz. This is Google’s ambitious attempt to recapture its dominance in the social media networking business precisely because in its previous attempt Google drastically failed when it launched a series of social media tools like the Wave, Dodgeball and Orkut. This time around Google is determined to make the Buzz a real success. In fact, analysts see it as a threat against the established social media tools, particularly Twitter.

What exactly is Google Buzz?

Google Buzz aims at giving its users an easy and amazing way to kick start a conversation right in their Gmail account. One advantage of Google Buzz is that you do not need to gather new friends from scratch since you already have a set of friends in your Gmail account. This will allow you to follow and chat with people right in your Gmail account. There is a feature that allows you to share photos, videos and links without the need for another tool. Seen in this perspective, Google Buzz indeed is an intelligent marketing tool waiting to be unraveled by tech-savvy businessmen and businesswomen. In fact, the power of networking is made easy by the advent of Google Buzz since it allows its users to follow the people they email.

The highlight of Google Buzz is that it combines various social media tools into one intelligent social media tool. By collecting friends, you are given the power to comment on their photos, videos and share all information, basically, anything under the sun. In this feature, Google Buzz actually functions like a Facebook. On the other hand, Google Buzz is also similar to Twitter in that it allows its users to submit simple status updates right from their Gmail accounts. Taken together, both features can actually be used as an internet marketing tool. In fact, as of this writing, Google has about 175 million Gmail users and you can avail of the marketing benefits of Google Buzz by expanding your network. Aside from this, Google Buzz is also accessible through mobile phone. Although the features are the same, there is one unique component by using Google Buzz through your phone-that is location sharing. This gives you the edge to be the first to know your friends’ updates the moment it happens.

So what are the marketing benefits of Google Buzz?

Everybody in the world knows that Google Buzz stands on a solid ground-Google. Google is Google. It is composed of talented engineers that powerfully dominate the search engine business. Using Google Buzz as a marketing tool is not only a privilege, but a unique experience like no other. In fact, Google Buzz has combined Twitter and Facebook together by giving its users the power to share comment, videos and photos as well as to post simple updates right from their Gmail accounts, anywhere they are in the world.

Although a newborn in that sense, Google Buzz is a real threat against Twitter. In fact, more and more people are finding Twitter difficult and confusing to use. With the advent of Google Buzz, there is a possibility that Twitter might be overshadowed. Google has also learned its lessons in a series of social media tools failures in the past and it is determined to recapture the social networking business this time around. It is because of this that Google Buzz is expected to welcome a lot of advertisers around the world to showcase their products and services.