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Using Social Media Outsourcing to Monitor and Manage Your Social Networks

The most common reason why a business
feels they need to hand off their social networking to someone outside the
company is simply a lack of time. Business owners who don’t have the manpower to
implement social campaigns or to learn the techniques to grow their social
influence benefit most from outsourcing their social media.

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Facebook and Google Launch Groupon Competitors, But What’s The Best Deal for Your Business?

Social giants Facebook and Google are jumping on the couponing bandwagon with the launch of Deals and Offers, respectively. Both companies recently unveiled deal features working with local businesses to offer discounts to subscribers like Groupon and Living Social.

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Google Unveils User-Ranked Search Results with the +1 Button

Google is slowly rolling out another layer of its social strategy with the addition of the +1 button. Found under each website or advertisement listing in a SERP (Search Engine Results Page), the +1 button allows users to give sites a public recommendation with one simple click.

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Lots of Chatter about Live Chat Features on Websites

“Live Chat” is a feature that is becoming fairly common among websites. It allows businesses to chat with customers via instant messaging, rather than having to deal with them over the phone. It has helped online businesses become more efficient, as well as increase the average spend per online consumer by 38%.

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Google Places More Emphasis on Local Search with Place Search

Google has recently rolled out some dramatic changes to the way we view the SERPs (Search Engine Results Page) called Google Place Search. Google Place Search focuses more attention and emphasis on the local search listings. We highlight the Google Place Search major changes, its implications on search, and what this means for SEO efforts.

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The Marketing Benefits of Using Google Buzz

Just recently, search engine giant Google has launched yet another social media tool called Google Buzz. This is Google’s ambitious attempt to recapture its dominance in the social media networking business precisely because in its previous attempt Google drastically failed when it launched a series of social media tools like the Wave, Dodgeball and Orkut.

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How to Select an SEO Company

When working with an internet marketing firm, the website owner and the SEO company must work as partners in developing a strong online presence if they want to survive in the tough world of the internet. In choosing the best SEO firm, the following tips may be helpful.

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Is it Possible to Increase Traffic without SEO?

Using search engine optimization (SEO) technique in internet marketing is said to be the golden rule in driving more traffic to a website. Everywhere you look and every page you turn, you will see traces of SEO. But is it really possible to increase website traffic without using SEO technique? The answer is a resounding “YES”.

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Choosing the Best Web Hosting for your Company

There is no denying that business competition nowadays is so tough that almost all companies around the world have set up their respective websites. This is true because a large portion of the world’s population is using the internet to do business, shop online, and transact payments. In setting up a website, however, many companies decide to get the services of best web hosting companies. So, how do you choose a web host?

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Ethical Issues in Advertising with Social Media Marketing

Ethical Issues To Consider In Order To Be Successful With Your Social Network Marketing Advertising Campaign

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